Objectivity doesn’t work. Let’s figure out what does
Major American newsrooms have called themselves objective for generations. But their coverage has always been defined by homogenous teams that fail to account for race, gender, class, disability, and sexuality.
Donate to help The Objective hold journalism institutions accountable and help make space for new ones.
A message from co-founder Gabe Schneider
The history is right in front of us. Editors at The New York Times initially refused to print the word “gay” in the paper and intentionally ignored covering the AIDS crisis. The Washington Post hired its first Black journalist in 1952 (he left after two years). And the Los Angeles Times’s Editor-in-Chief, in 2020, admitted that the paper “fomented the hysteria that led to Japanese American incarceration, the Zoot Suit Riots, redlining and racial covenants.”
Since June 2020, The Objective has published reporting, first-person commentary, and reported essays on how journalism has misrepresented or excluded specific communities in coverage and staffing. But we’re now reaching a fork in the road. Until now, we have functioned as an all-volunteer collective, several of us with full-time jobs outside of this work.
Here are a few stories from our first year in operation:
- U.S. newsrooms are very white. So are the critics and the journalists that cover them
- They spoke up. Now what?
- Evangelicalism isn’t just a white people thing
- Q&A: Trans media workers make their own space
- Q&A: Get Current Studio wants to bring publishers of color online
We believe this kind of coverage is not an occasional way to cover journalism, but the focal point. Because of this, we’re asking you to support our work.
Co-Founder & Lead Editor
Frequently Asked Questions
Will my contribution be considered a charitable donation for tax purposes?
The Objective is a fiscally sponsored project of the Institute for Nonprofit News, a 501(c) (3) charitable organisation, EIN 27-2614911. deemed tax-deductible absent any limitations on deductibility applicable to a particular taxpayer.
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Yes! And please feel free to let us know if you do, so we can confirm with you when we receive it.
Donation Checks should be made out to INN (our fiscal sponsor) with “The Objective” listed on the memo line and mailed to:
Institute for Nonprofit News
714 W. Olympic Blvd, Ste 929
Los Angeles, CA 90015
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