Let’s change the way journalism is practiced in the U.S.

We’re trying to change journalism by holding newsrooms accountable and advocating for reporting that’s understanding of power dynamics and intersections of identity. But as a small, nonprofit newsroom, we need your help.

For a limited time, NewsMatch will match your new monthly donation 24 times or triple your one-time gift, all up to $1,000 per person. These crucial funds will ensure we can continue to provide a space for media criticism that other outlets won’t publish.

The Objective is a fiscally sponsored project of and a member publication of the Institute for Nonprofit News. All donations are tax-deductible.

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Have a question? Check out our FAQ or contact us here.

What does The Objective do?

We publish reporting, criticism, and Q&As with the goal of building collective and narrative power for communities (and journalists) that have been misrepresented or dismissed in order to change the way journalism is practiced in the U.S.

To us this means two things:

  1. An expanding number of media reporters and critics, primarily from demographics historically marginalized by the journalism field, are visible to the journalism field. Beyond that, we want all journalists feel more comfortable offering public, fair, and well intentioned feedback to the newsrooms they work for and read.
  2. People historically marginalized, distorted, and misquoted have a forum to read about and express their own concerns about journalism’s production in the U.S.

Here’s what that looks like in practice:

Q&A: Reimagining Immigration News

How Define American used North Carolina as a case study for national coverage.

The Front Page: Transgender Awareness Week

Issue 56: The New York Times publishes another moral panic piece.

Q&A: Cerise Castle

The Los Angeles reporter talks about covering City Hall and Knock LA.

Who supports The Objective?

The Objective is supported by our readers, as well as charitable foundations and organizations. You can view a list of our founding supporters here.

Here are just a few of the organizations that have supported our work:

We maintain a public list of all donors that give more than $5,000 in a year and do not accept donations from political parties. If you would like to discuss a major gift, please contact us at [email protected]


Frequently Asked Questions

The Objective is a fiscally sponsored project of the Institute for Nonprofit News, a 501(c) (3) charitable organization, EIN 27-2614911. deemed tax-deductible absent any limitations on deductibility applicable to a particular taxpayer.

Yes! And please feel free to let us know if you do, so we can confirm with you when we receive it.

Donation Checks should be made out to INN (our fiscal sponsor) with “The Objective” listed on the memo line and mailed to:

Institute for Nonprofit News
8549 Wilshire Blvd #2294
Beverly Hills, CA 90211

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If you would like to cancel your monthly or yearly support, please log into the website here. Once logged in, click on the icon at the bottom right of the page and click “Subscriptions”, then select “Cancel” subscription. If you don’t know your password, you can reset your password here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

If you would like to update your credit card information, please log into the website here. Once logged in, click on the icon at the bottom right of the page and click “Payment cards” and edit your credit card. If you don’t know your password, you can reset your password here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

Get in touch on our contact page.

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