Support Us

Journalism is broken — let’s reimagine it, together.

Monthly One-time
The Objective
$10 /month
Your support helps us keep the lights on and pay our contributors.
  • Get stickers
  • A yearly magazine
The Objective
$25 /one-time
Your support helps us keep the lights on and pay our contributors.
  • Get stickers
  • A yearly magazine
The Objective
$50 /one-time
The Objective
$100 /one-time
Interested in making a larger contribution? Make a one-time donation here or contact us!
Already have an account? Manage your subscription here.

The Objective is a fiscally sponsored project of and a member publication of the Institute for Nonprofit News. All donations are tax-deductible. By pressing the button above, you accept the website’s terms of use terms of use and its privacy policy. Have a question? Check out our FAQ or contact us here.

What does The Objective do?

After the summer of 2020, a slew of journalism organizations committed to change in terms of how they cover historically underrepresented communities, as well as how they treated and hired staff from those same communities.

But their failures were not new. We’ve heard it time and time again: journalism organizations making public statements denouncing the treatment of historically underrepresented communities. Those same organizations committing to change how they cover and treat staff from those communities. And then… nothing.

Despite holding themselves up as “objective” and “impartial” for generations, mainstream American newsrooms have almost always been defined by homogenous teams that fail to account for race, gender, class, disability, and sexuality.

We founded The Objective in June of 2020 as a volunteer collective of journalists concerned with systems of inequity in newsrooms. Our small newsroom relies on donations to hold journalism institutions accountable and advocate for journalism that’s understanding of power dynamics and intersections of identity.

The Objective’s first print magazine centered on “the reckoning in food media.”

Your donation goes to paying our contributors equitably and ensuring we can continue to publish independent reporting and media criticism.

We publish reporting, media criticism, and Q&As with the goal of building collective and narrative power for communities (and journalists) that have been misrepresented or dismissed in order to change the way journalism is practiced in the U.S.

To us this means two things:

  1. An expanding number of media reporters and critics, primarily from demographics historically marginalized by the journalism field, are visible to the journalism field. Beyond that, we want all journalists to feel more comfortable offering public, fair, and well intentioned feedback to the newsrooms they work for and read.
  2. People historically marginalized, distorted, and misquoted have a forum to read about and express their own concerns about journalism’s production in the U.S.

Here’s what that looks like in practice:

A red duotone filter is layered over a photo of the New York Times office. An X in a gradient with the colors of the trans flag is atop the New York Times sign.
Trans News Network calls New York Times boycott for accurate trans coverage, following boycott from WAWOG
By
●
News
●
August 27, 2026
For years, reporters, media workers, and media accountability organizations have said the New York Times’ reporting and commentary is spreading harmful misinformation about trans people.
Collage of images. Top left: Photo of San Quentin Rehabilitation Center, a state prison in California, with a yellow filter. Top right: Two screenshots of the text of prison media access bills, AB 1440 and SB 239. The bottom half of the collage features cutouts of profiles of California governors Arnold Schwarznegger, Gavin Newsom, and Jerry Brown. All are white men wearing suits and speaking a podium. There is an article screenshot over each cut-out. The one above Schwarznegger says Governor vetoes prison access bill (October 1, 2004). The one above Newsom says California governor vetoes bill expanding media access to prisons: Governor Newsom expressed concerns over allowing the press unfettered access to inmates, which he said could turn criminals into social media stars. The cutout above Brown says Brown rejects expanding media access to prisons (Oct. 1, 2012 2:26 p.m. PT)
Governor Newsom adds to California’s legacy of stifling prison media access
By
●
News
●
August 25, 2026
Governor Gavin Newsom is the latest California governor to consistently veto bills seeking to expand media access and press freedom in prisons, following a precedent set by prior state governors.
Collage of photos with two halves and a paper filter layered over. A red map of the U.S. is at the top left of the photo and an audience of Asian journalists of varying ethnicities and genders is at the bottom right corner. A blown-up photo of Donald Trump with a half-tone screen effect edited atop is located at the center of the photo.
U.S. investment in international reporting is shrinking, taking international journalists’ opportunities with it
By
●
News
●
August 19, 2026
As Donald Trump wins more attention from news media, one loser has often been international reporting — despite the growing imperative for American readers to have a more expansive view of their place in an increasingly interconnected world.

Who supports The Objective?

The Objective is supported by our readers, as well as charitable foundations and organizations. You can view a list of our founding supporters here.

Here are just a few of the organizations that have supported our work:

We maintain a public list of all donors that give more than $5,000 in a year and do not accept donations from political parties. If you would like to discuss a major gift, please contact us at majorgifts@objectivejournalism.org.

Frequently Asked Questions

The Objective is a fiscally sponsored project of the Institute for Nonprofit News, a 501(c) (3) charitable organization, EIN 27-2614911. deemed tax-deductible absent any limitations on deductibility applicable to a particular taxpayer.

Yes! And please feel free to let us know if you do, so we can confirm with you when we receive it.

Donation Checks should be made out to INN (our fiscal sponsor) with “The Objective” listed on the memo line and mailed to:

Institute for Nonprofit News
8549 Wilshire Blvd #2294
Beverly Hills, CA 90211

All payments are processed through Stripe. Stripe is a PCI Service Provider Level 1 which is the highest grade of payment processing security. All credit card information is encrypted, sent directly to Stripe and is never sent to our website server. This means that we are PCI compliant and any breach of our website won’t result in stolen credit card information. Learn more here.

If you would like to cancel your monthly or yearly support, please log into Stripe here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

If you would like to update your credit card information, please log into Stripe here. Still having trouble? Get in touch by selecting “Customer Service” on our contact page.

What if I have a different question?

Get in touch on our contact page.